A big part of the movement towards lab grown diamonds is the ethical and sustainable aspect of the industry and that is definitely one of the reasons celebrities are becoming major fans of the industry. Beyonce, Megan Markle, Heidi Klum, Lizzo, Nikki Hilton, Kendall Jenner and so many more have all rocked lab grown diamonds at home or on the red carpet. Another reason celebs love them is because it allows for more experimentation with your jewelry pieces. Gone are the days where you could only make one piece that you had to keep in a vault. Now you have full freedom of expression and are able to bring energy and a playful element to your pieces.